SERVICES
Project & Account Management
Execute complex multi-stakeholder projects with tailored Agile or Waterfall methods – in time, quality and budget ! Planning, organization and execution of global, regional or local multi-stakeholder projects including initiation, budgeting, cost controlling and, upon finalization, project retrospectives. Project methodology (Agile or Waterfall) is selected based on the nature of the project and the organization's needs.
Interim Marketing Management
Drive brand and marketing success with expert interim leadership — strategic, agile, and results-driven ! Co-development and implementation of brand positioning, tone of voice, messaging, and visual identity, ensuring consistency and excellence across all touchpoints. Collaboration with internal stakeholders and creative partners to develop and execute high-end creative work incl. continuous tracking and optimization to maximize impact. If applicable, cooperate with local marketing teams to ensure programs and campaigns are locally relevant while staying true to the overarching brand strategy.
New Work Consulting
The future of work is already here. It is high time to adapt to the shifting demands and the opportunities brought by innovation ! "New Work" is not just a buzzword—it's a response to the needs of a changing workforce and the opportunities brought by innovation. It represents a shift in how people engage with their careers, emphasizing adaptability, purpose, and the human aspect of work. Together with a team of New Work professionals I offer consulting services, guidance and implementation of New Work philosophy and methodology.
x New Work
Driven by the desire to shape business environments where individuals and teams can thrive, my management approach is rooted in the New Work methodology.
In addition to my Marketing Communications expertise and services, I'm a certified New Work Professional.
In the spirit of co-creation, together with my extensive specialist network I offer services in Organizational Development with focus on New Work.
Alisa Walther
Marketing Manager | Hinge
"Dijana has a remarkable ability to ask the right questions, ensuring she gathers the necessary information to craft the best possible solution for every challenge."
Jelena Hentschel
Commercial Marketing Manager | BioNTech
"I've worked with Dijana on long-term digital projects and was very impressed by her detailed and professional execution and her great management skills. "
Theresa Schleicher
Futurist | Retail
"Dijana is an exceptional talent in project management and managing marketing and brand budgets. It was always a great pleasure for me to work with her."
Sascha Martini
Digital Innovation & Transformation
"Dijana is highly collaborative and curious about learning new methodologies and she has a great sense for creative excellence. At R/GA, we have high quality standards and Dijana is somebody who is able to work at this level."
Freek Kaalberg
Trade Marketing Manager | Jack Link's
"Dijana is a strong marketing project manager, who takes ownership, has great marketing expertise, brings complex projects to a successful result. A person you can count on!"
WHAT CLIENTS SAY
ABOUT
Hi, I'm Dijana. With over 15 years of experience in Marketing Communications Management across global agencies and diverse industries, I specialize in Brand Building, Integrated Marketing Communications, Communication Strategy, and Creative Production.
My strength lies in identifying blind spots and leveraging insights to create sustainable solutions grounded in a deep, integrated understanding of the challenges at hand.
